Tell. Trends is a paid quarterly report that covers the trends in the hotel marketing industry from a big picture point of view.
Less about breaking news than understanding the larger shifts and relating them to pragmatic use cases that affect our industry. How the larger shifts that are happening can be prepared for, and more importantly what shifts should be happening in the industry to move ahead.
We all agree that change is good, that technology is going to disrupt our industry, but very few want to see that change happening too fast. With a bigger picture outlook on the changes and trends, preparing for it will make it welcome.
Tell. Trends is aimed at helping C-level executives in hotel companies and travel technology companies cut through the noise and get to the essence of the shifts and changes.
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Tell. Trends was created by Martin Soler and Sebastien Felix. Martin has worked in hotels, helped build a hotel marketing agency, marketed hotel technology startups and assisted countless companies on strategic marketing decisions. Sebastien has worked for a luxury hotel group, developed new advertising strategies in a hotel marketing agency, founded and exited multiple hotel marketing technology companies and pioneered hotel advertising.
For over five years, we've been working together to publish the Hotel Marketing Benchmarks on Slideshare and while the format was good, we believe there is a need to go a little deeper and produce a report that would be more regular and cover specific subjects.
We wanted to make a report that was easy to read and understand, that didn't try to be as long as possible, or list as many numbers as possible, rather a report that tried to be as informative and succinct as possible.