Distribution & Revenue
Hotel distribution online was the big news of the last decade, but that doesn't mean the industry is stopping there. Constant changes large and small make this an incredibly important channel to monitor.
Where is the distribution game going, how are new players entering, where are the incumbents evolving to and what does this all mean for business.
Revenue management has become one of the biggest levers in hotel marketing. How is this going to affect advertising. If the best hotel marketing is a story of finding the perfect balance between location, comfort and value then Revenue most definitely plays a central role in hotel marketing.
It's great to hear about AI and algorithms, but once we've brushed up on the technical aspects what does it really mean.