Advertising a hotel has changed in more ways than most of us can count. From the past when it was enough to be included in a guide or when sending brochures to travel agents could guarantee a certain revenue, to AdWords and Facebook Ads.
The necessity to advertise hasn't changed. With more hotels opening and more people traveling the added choice means we need to find better ways to make hotels discoverable.
Our Advertising section covers the changes and evolution in the advertising sphere, how hotels and companies can benefit from these changes. What new channels are being created that can give hotels and groups an edge on the competition and examples of great advertising to get inspired from.